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The Reductive Power of Barcodes

Humans seems to have an obsession with barcodes which goes far beyond an appreciation for the efficiency they provide in a consumer setting. They seem to have come to represent something very particular, the distilling of large amounts of information into something simple. Alongside this is the fact that it is something so simple that …

Cobbled QR codes on the pavements of Rio de Janeiro

Alongside the fish and waves the decorate the cobbled streets in Rio de Janeiro, QR codes have begun to appear.  This week, the first of around 30 planned QR codes was completed, built from black and smartphone or tablet users to reach a website available in English, Portuguese and Spanish containing a map of the …