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Best Practice for QR Codes

This week The Barcode News included an article in their newsletter outlining 10 top tips for using QR codes effectively. We thought this was so good we’re linking to it here. Their tips include respecting the margin around the code; using short urls; and making sure they’re big enough (though not too big – .e.g …

The pros and cons of QR Code ID tags

Could QR Codes (otherwise known as Quick Response Codes) present the next step in property identification? Whilst the QR code was originally designed for marketing purposes, a number of companies have recently started promoting the use of QR codes on luggage tags. The idea is that the finder of an item of luggage can scan …

The Reductive Power of Barcodes

Humans seems to have an obsession with barcodes which goes far beyond an appreciation for the efficiency they provide in a consumer setting. They seem to have come to represent something very particular, the distilling of large amounts of information into something simple. Alongside this is the fact that it is something so simple that …

Cobbled QR codes on the pavements of Rio de Janeiro

Alongside the fish and waves the decorate the cobbled streets in Rio de Janeiro, QR codes have begun to appear.  This week, the first of around 30 planned QR codes was completed, built from black and smartphone or tablet users to reach a website available in English, Portuguese and Spanish containing a map of the …

QR Codes… Past, Present and Future

QR Codes, or Quick Response Codes, originated in Japan to help car manufacturer Toyota keep track of parts around the factory but have since become widespread throughout the Middle East, America and Europe. Anyone who follows technology news cannot have avoided headlines about the rapid growth of QR Code use in advertising and shopping; although …